Every year, Geneva lights up as the Salon International de la Haute Horlogerie (SIHH) takes center stage. This prestigious event, held in the heart of Switzerland’s luxury capital, showcases the finest in watchmaking innovation and artistry. In 2025, SIHH promises to dazzle with groundbreaking designs and exclusive unveils, drawing global enthusiasts and industry leaders. From emerging trends to unforgettable moments, here are the highlights to anticipate at this year’s celebration of horological excellence.
What’s New in 2025?
SIHH 2025 is poised to reflect the evolving pulse of luxury watchmaking. Expect sustainability to dominate, with brands showcasing eco-friendly materials like recycled titanium or lab-grown gems. Technology will also shine, with smart complications enhancing traditional craftsmanship. Bold aesthetics—think vibrant dials and unconventional shapes—could steal the spotlight, signaling a shift toward individuality. As the industry adapts to modern tastes, this edition will blend heritage with forward-thinking vision.
Star Brands to Watch
The salon’s lineup typically features heavyweights like Cartier, IWC Schaffhausen, and Jaeger-LeCoultre. Cartier might unveil a reimagined Santos, blending elegance with innovation, while IWC could push its Pilot’s Watch series with rugged new features. Jaeger-LeCoultre, a master of complications, may reveal a showstopping Reverso. Smaller maisons, like independents from Geneva, could also surprise with limited-edition pieces, adding diversity to the showcase.
The Visitor Experience
SIHH isn’t just about watches—it’s an immersive luxury experience. Attendees will enjoy private unveilings in sleek, modern booths, where brand ambassadors detail each creation’s story. Exclusive workshops might offer hands-on glimpses into watchmaking techniques, from engraving to assembly. Evening galas, hosted at Geneva’s grand venues, will bring together collectors, CEOs, and celebrities, all under chandeliers and champagne. It’s a rarified world where every detail exudes sophistication.
Geneva’s Buzz
During SIHH, Geneva transforms into a global hub. Hotels like the Four Seasons and Mandarin Oriental fill with international guests, while Rue du Rhône’s boutiques extend hours for watch aficionados. Restaurants buzz with deal-making over foie gras and fine wine, and the lakefront hums with energy. The event, expected to draw thousands in January 2025, boosts the city’s economy and cements its status as the beating heart of haute horlogerie.
SIHH 2025 will be more than a trade show—it’s a celebration of time itself. With Geneva as its backdrop, the salon will unveil creations that push boundaries and honor tradition. Whether you’re a collector eager for the next grail piece or a curious traveler, this event offers a front-row seat to watchmaking’s future. Stay tuned for updates, or better yet, plan your visit to witness the magic firsthand.